Lighting

We recently shared that LED film lights are the most popular lights on the market right now, and Aputure does an incredible job meeting the varying needs of film production crews. The company was started by filmmakers and videographers who wanted to blend affordability with the qualities of professional-grade equipment. The result is the Amaran […]

We feel very fortunate to have a front row seat for spotting the latest lighting rental trends. Fielding rental orders from production crews in the Bay Area gives us a unique insight into what is most popular on-site. As a production pro yourself, we thought you might be interested in learning about the lighting rental […]

We deeply admire how cinematic production has evolved over time, and like many movie enthusiasts, we appreciate the special glow in older films that’s so characteristic of retro lighting. Although we’re best known for carrying the latest in film production equipment rentals, we also carry a small inventory of retro lighting for those looking to […]

You’ve done the work: your research is done, and you’re ready to call in that film equipment rental for your next San Francisco Bay Area film production. It’s very likely your film equipment rental list includes a mix of camera support, lighting, and grip equipment. May we make a small suggestion? As you prepare to […]